Financial Literacy Campaign
The intersection of social media and personal finance has existed for years.
And if anything can be learned from the rise of the so-called “finfluencers”, it’s the power of retail investors on social media.
Unfortunately, though, the high levels of engagement seen across social media channels do not necessarily equal good content - with much of the activity on Twitter, Instagram and TikTok featuring individuals boasting about money they made through cryptocurrencies, day-trading and other speculative activities.
With this in mind, Amyr Rocha Lima launched a financial literacy campaign during the Covid-19 Lockdowns, through a series of tweets - to add a voice against the spread of financial misinformation.
The goal of this campaign was to dispel some of the myths around money, inspiring the UK's "Financial Twitter" (#FinTwit) community to encourage their professional network, friends and family to take an interest in financial literacy too.