Financial Literacy Campaign

The intersection of social media and personal finance has existed for years.

And if anything can be learned from the rise of the so-called “finfluencers”, it’s the power of retail investors on social media.

Unfortunately, though, the high levels of engagement seen across social media channels do not necessarily equal good content - with much of the activity on Twitter, Instagram and TikTok featuring individuals boasting about money they made through cryptocurrencies, day-trading and other speculative activities.

With this in mind, Amyr Rocha Lima launched a financial literacy campaign during the Covid-19 Lockdowns, through a series of tweets - to add a voice against the spread of financial misinformation.

The goal of this campaign was to dispel some of the myths around money, inspiring the UK's "Financial Twitter" (#FinTwit) community to encourage their professional network, friends and family to take an interest in financial literacy too.

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Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign
Amyr Rocha Lima Chartered Financial Planner Financial Literacy Campaign